ODN stands for Optimization Delivery Network. You deploy an ODN in front of any website platform in the same fashion as a CDN. Whereas a CDN aims to speed up your site, an ODN allows you to make design and SEO changes that may not be possible via your site. Furthermore, it allows you test these changes and measure the impact they have on organic search traffic.
Once deployed, DistilledODN will let you specify changes you wish to test on your site. It will then automatically make those changes to half of the affected pages (e.g. product pages) and, via analytics, allow you to precisely and concretely measure the impact of those changes.
If you're interested in a short demo, please fill in the form and one of the ODN team will ping you an email.
Meanwhile, feel free to download the deck to learn more.